Bio-Rad is the number one specialty diagnostics firm in the world. It offered me a unique challenge involving both storytelling and the customization of an end product. Our team was tasked with creating an app to showcase Bio-Rad’s new chromatography a set of lab machine (chromatography is the set of lab techniques for separating mixtures). The new machine was capable of reconfiguring in hundreds of different ways. After learning about the machine on the app, users were able to fully configure and purchase their very own.
My role involved crafting the user experience (UX) and user interface (UI) for the crucial configuration aspect of the app as well as the navigation and part of the initial exploration phase. I also created a custom app icon based on a 3D model.
Link to the App Store.