Hi, I’m Devon Drumm —
A product designer and design leader with 15+ years of experience across startups and enterprise organizations. I’ve designed at scale at Amazon, led product design at Chord, and built accessible learning experiences at Maths—No Problem!
How I’ve integrated AI into my workflow
1. Research → Insights
Use AI to synthesize research and identify actionable insights, then validate the findings for accuracy.
Value: Accelerates research while creating more time for strategic thinking.
2. Research → Flows
Use research to generate initial happy paths and edge cases, then refine them based on product design experience.
Value: Aligns product and engineering around the experience early.
3. Flows → Wireframes
Feed validated flows into AI to create an initial wireframe foundation, then refine in Figma.
Value: Quickly establishes a shared vision for the product experience.
4. Wireframes → UI
Use AI to rapidly explore visual concepts, select the strongest direction, and refine the final UI and design system in Figma.
Value: Enables faster exploration while maintaining a cohesive, scalable design.
5. UI → Prototype
Use AI to turn flows and designs into a functional prototype representing the full experience.
Value: Gives the entire team a clear understanding of what we're building before development.
6. Prototype → Review
Use AI to assess the product for gaps and inconsistencies, followed by a final design review to ensure nothing is missed.
Value: Adds another layer of quality control while keeping design judgment at the center.
My Journey
Freelance Product Designer
January 2010 – Present
• Turtle Design Agency
• JayPlans
• Richmond Olympic Oval
• University of British Columbia
• NGX Interactive
Selected Clients
Amazon Sr. UX Designer
February 2022 – July 2025
CloudEngage (Chord) Director of UX/UI
November 2020 – September 2021
Maths—No Problem! Sr. UI Designer
September 2019 – November 2020
Paycase Financial Sr. UI Designer
June 2018 – May 2019
POWERSHiFTER UI Designer
June 2017 – June 2018
Lululemon Interface Designer
June 2015 – May 2017
Electronic Arts Lead Interface Designer
January 2014 – September 2014
Rival Schools Interactive Designer
January 2012 – July 2013
Electronic Arts Interface Designer
February 2010 – October 2011